PRESS INFORMATION – JUNE 2016, LONDON
Everything’s rosy – BABYBJÖRN launches Travel Cot Light in pink
Pink is the colour of flamingos, strawberry ice cream and cherry blossom. Almost every young child instinctively loves pink. As they grow older, they begin to care about what others think. We think that’s a pity. We love pink and want it to be a colour for anyone, anywhere, at any time. And now at last, the BabyBjörn Travel Cot Light is available in rose pink, so young children on the move can enjoy sweet dreams.
Surveys in Europe and the USA have found that pink is the coloUr most frequently associated with love, beauty, charm, politeness, sensitivity, tenderness, sweetness, childhood and romance.
|New colour! – BabyBjörn launches Travel Crib Light in pink|
Our test families tell us that our travel cot is perfect not just on trips, but for shorter day or evening outings – whenever and wherever your baby needs to fall asleep before it’s time to go home. Many people live in small homes and can simply fold it up between sleeps. Others think their babies sleep better in our travel cot than in a traditional cot, because the sides are made entirely of soft fabric and there are no hard rails to trap tiny hands or feet on bump their heads on. Our travel cot’s thick and sturdy mattress makes it a comfy cozy, and familiar place for your baby to sleep in new surroundings. The cot’s airy mesh fabric makes it easy for Mum and Dad to keep an eye on their baby, and it’s as simple as ever to set up, fold up and carry along.
Let the adventure begin!
BABYBJÖRN Travel Cot Light (From newborn to approx. 3 years):
– Easy to take with you – the travel cot weights just 13 lb/6 kg including the carrying case.
– User friendly – one simple movement and the travel cot is set up and ready. It’s also easy to fold up.
– Safe and secure for your baby – the cot’s generous and comfy mattress keeps it standing firmly on the floor.
RRP: £119.99 www.babybjorn.co.uk
To find out more and for press pictures, please contact:
firstname.lastname@example.org 02077364022 Tw: @babybjornUK
BabyBjörn AB is a Swedish family-owned company that develops, markets and distributes innovative products for children aged 0-3 years. Its turnover for the financial year 2014–2015 amounted to 475 million SEK. 95% of sales consisted of exports to 50 different countries. The company was founded in 1961 and employs around 100 people. More information is available on our web site: www.babybjorn.com