Diono were thrilled to have cocktails and canapes with celebrities, press and bloggers at an exclusive product launch on Thursday 1st June in London. The event was held to launch the Diono Quantum, a multi-mode travel system from 0-3 years and the first stroller from the US travel brand.
After an exciting performance by cheerleaders, beloved Radio 2 DJ, Sara Cox introduced the Diono Quantum on stage before mingling with guests and entertaining the audience with DJ sets. Sky Sports News presenter, and new mum, Olivia Wayne tried out the stroller on the all-terrain track, posting on instagram “this buggy has got all the moves”. Music producer Nathan Retro and his wife, singer Anjel who have recently released the current hit ‘everywhere’ were also at the party, interacting with the guests and testing out Quantum.
Diono is investing heavily in product development, and this new launch follows on from a collection of multi-award winning car seats and accessories. Jo Ebdon-Muir, Head of Marketing and Product told us: ‘‘it was really exciting to host this great party in London and we were thrilled to welcome so many media and bloggers. The feedback we received for Quantum was phenomenal so we are really confident it will make getting out and about with baby a joy for parents. We’ve loaded it with features to ensure mums and dads have everything they need to be adventure ready!”
The Diono Quantum 6-in-1 travel system launches on 15th June across independent Nursery retailers and from 15th July in Babies R Us. Available in teal from June and black, red and navy from July. RRP £500.