We help brands, big and small, to get media coverage and product visibility that expectant, new and existing parents see and interact with on a daily basis. We understand what makes mums and dads tick, how to communicate with them and who they listen to. Plus where, when and what device they are using to access information, look at reviews and make purchases with.
And, our experience and media contacts ensure we get results for you straight away. We’re not talking fluffy oochy-coo PR here – more like essential and highly successful marketing communications that work and inspire brand purchase and loyalty.
Our work includes day to day contact with key journalists on all the relevant parenting, baby and lifestyle media alongside the most influential bloggers and social media commentators and influencers. We also work closely with leading pregnancy, baby and parenting organisations including the National Childbirth Trust, the Royal College of Midwives, Bounty and Emma’s Dairy as well as leading companies in the parenting and family arena.
First time parents and families are accessing information on the move through their mobile phones, handsets and tablets – and we make sure that your brand is part of that community. The changing landscape of UK media has provided us with key communication tools which includes providing quality, engaging content for your social media channels along with SEO support when needed.
We have the expertise to successfully manage and help grow baby and family brands by using the most productive media and marketing channels to target different groups of parents by attitude, culture and in particular first time mums and dads.
We also have a real understanding of what motivates consumers to purchase and the drivers that convert wants into needs. Visibility and perception are very important to consumers, particularly to first time parents.