Media relations is what it’s all about. It’s most probably the reason you’re here on our website – which is good news for us because generating editorial coverage for our clients is what we do best.
We do all the other bits you would expect from a full service PR agency, but securing media coverage (and that’s traditional or digital) is what we really excel at.
The keys to our media relations success are being creative, skilful and proactive – and totally results driven. So that’s coming up with ideas and storylines that will appeal to your target media and then proactively and skilfully selling them in to editors, writers and bloggers as well as constantly identifying editorial review opportunities for your brand’s products and services. For instance – take a banana. It’s a fruit, it’s yellow and it’s a great food for kids. One banana, so many storylines … banana, sweet, healthy, active, sports day, school, lunch box, food on the go, days out, holidays, instant sunshine, yellow, banana.
We apply a variety of techniques and seize all the opportunities available to us from product features and product review sections, product and service guides and seasonal articles to comments and quotes in articles and news stories, profiles and opinions in planned features and supplements and letters to the editor.
Media contacts know that we are a reliable source of information and that we can be trusted to get copy, pictures, samples and other editorial collateral to them when they need it. Our ideas for features, articles and topical mentions are incorporated into publishing schedules and programme content and our clients get the largest share of voice.
For all our media relations work we provide evaluation and insights into campaign results and achievements that can be used as benchmarking tools for future activity.