Our PR Promise
Public relations is at the very heart of Babyville – our media and editorial work is just part of our PR offering that includes campaign planning, issues and crisis management, tactical focus projects, promotions and competitions, third party activity, ideas generation, event staging and social media content and engagement.
We work hand in hand with new product development teams and marketing departments plus third party agencies to create targeted PR campaigns that incorporate key messages along with clearly defined positioning and branding. Our knowledge of the parenting sector means that we can provide you with focused campaigns that get branding and calls to action in front of mums and dads.
In addition to media relations, our strategy development ensures that we help grow sales and the reputation of your products and services. Coming up with creative ideas that get press traction and are easy to implement are a no brainer for us as is news creation – broadcasters do it, newspapers do it, online media do it … and so do we.
We make sure that we know your company and culture inside out and then use that knowledge to develop campaigns that get you noticed and get your product or service in the media, in the public, in the right places to encourage consumer recall at the point of purchase.
Media promotions – either on your own or with a non-competitive third party brand which we can source for you – help to provide additional noise in the parenting arena and if you have a sponsorship programme in place or are looking to implement one the credit where credit’s due … we always make sure the sponsor gets a name check.
Managing events you are involved in or are part of is second nature to us so when it comes to press events, product launches, blogger hubs or something similar, our events experience makes nightmare logistics into a thing of beauty.