Our project for Hanson was to create greater consumer awareness for both the Hanson brand and the range of body fat analysers, bathroom scales and kitchen scales by positioning products as chic, stylish and extremely covetable health and lifestyle gadgets.  We had to re-introduce mainstream consumer media to the brand and the product range with particular emphasis on the health benefits of the body fat analysers.  Generic brand recall amongst key media went from 20% to 80% with unprompted recall of Hanson body fat analysers going from 0% to 80%