Red Castle

The PR programme for lifestyle brand Red Castle is focused around media relations for the baby cot moulded mattress, Cocoonababy.   From the start we have been able to gain widespread coverage in a range of media including national newspapers and parenting press.  In addition to focusing on the hero product the Cocoonababy we have also launched PR campaigns to support the launch of its latest product in July.  As with Béaba, we also create and implement the marketing strategy, which includes advising on print and online advertising and coordinating partnerships with experts to collaborate on projects to increase knowledge of the key products and raise all round brand awareness.